TikTok has announced the launch of its redesigned “Subscription” monetization feature, initially available to eligible creators in select regions, including Brazil, France, Germany, Spain, United Kingdom, Indonesia, Italy, Japan, South Korea, and the United States.
This follows TikTok’s March announcement to rebrand its LIVE Subscription tool as “Subscription,” expanding its benefits beyond live streaming to offer creators more comprehensive monetization options.
The platform plans to expand this feature to additional markets in the coming weeks, providing more creators with opportunities to engage with their audiences and generate revenue.
TikTok’s Subscription feature positions the platform as a competitor to Patreon, Instagram Subscriptions, and YouTube’s channel memberships, enabling creators to monetize their content through enhanced engagement with fans.
The Subscription feature allows creators to provide subscribers with exclusive access to videos, live streams and notes visible only to paying users.
Creators can also design custom perks tailored to their community, selecting from a range of options provided by TikTok, such as performance requests, Discord roles, shout-outs, behind-the-scenes content, and collaborative gaming opportunities.
Additionally, creators can offer three distinct subscription tiers, each with unique benefits, available for a monthly fee. Subscribers will enjoy benefits such as unique stickers for use during live sessions, badges displayed next to their names in comments and profiles, and access to exclusive communication channels like Sub Space, a dedicated area for creators to interact with their subscribers.
To qualify for the Subscription feature, creators must Be at least 18 years old, have a minimum of 10,000 followers, achieve 100,000 video views within the past month and maintain an account in good standing.
