Telecoms Company MTN has recently initiated a strategy that would make the adoption of 5G spread across Nigeria faster than its competitors.
MTN had launched its 5G devices in Nigeria but there seems to be a slow adoption of this new technology as Nigerians might have no access to devices that would be compatible with its 5G services as it is well known that 5G technology notwill not be backward compatible with previous wireless generation such as 4G and 3G.
Their plan is to lessen the price of 5G smartphones by removing initial deposits and instead taking a monthly fee from the airtime recharged on a registered mtn smartphone, these smartphones can be obtained from registered MTN approved dealers. They have also partnered with popular phone brands such as Samsung, Tecno, Nokia, Infinix, and Itel and a few others.
The chief Marketing officer of MTN Nigeria, Adia Sowho said to a press conference: “Smartphones have become the computer for many Nigerians today. Unfortunately, the high costs of these devices have made them out of reach for many. Factors such as forex fluctuation, chipset shortages, and inflation are continuously driving up the cost of phones.”
“We began our partnership with Intelligra in January 2022 and we have opened over 200 channel outlets where people can walk in and get a smartphone with zero initial deposit and repayment overtime and airtime. Through this initiative, we have financed over 20,000 devices. With the launch of 5G, MTN is deepening its partnership with Intelligra to drive 5G mobile device growth.”
“By 2023, we want to achieve 1,000 units of devices daily transactions even as we onboard more outlets, especially in the North.”
Only two telecommunications companies, MTN and Mafab communications won the 3.5GHZ 5G spectrum license at an auction conducted in December 2021.
