iProspect has got a new digital director, this space was earlier vacant when Damilola Abodunrin left the organization for Google Nigeria. Elizabeth who had previously worked at Ogilvy Nigeria, a full-service creative agency seemed pleased to take on the new role.
Chief Executive officer of MediaFuse-Dentsu, Emeka Chris Okeke also shared more detail in a press statement:
“She will take on the responsibility of consolidating the gains of iProspect Nigeria over the years; advance iProspect’s talent management and leadership; as well as ensure a healthy client-agency C-Suit and special persons of contact relationship, while driving the growth and the plans of iProspect Nigeria as envisaged in the 2023 budget.
“I strongly believe that Lola’s diverse experience in marketing communications, especially within the digital sub-category and creative services will be an added advantage for her to be able to lead a fast-paced business like iProspect Nigeria and the agency’s troupe of young digital natives.
“She will be supported by Dentsu’s robust leadership training across the different digital marketing disciplines in and outside Nigeria to ensure that she succeeds in her new role,” the GCEO added.
She said, “I am grateful for every step of my Dentsu journey so far and excited as it becomes more thrilling as I join the prospect team. As digital becomes an increasingly large part of daily life, I believe now is the time to empower growth-focused brands to future-proof their businesses. I look forward to aiding our clients to drive growth through data-driven performance marketing.”