It took a lot from the CEO of Twitter but He did it as Apple and Amazon have agreed to come back to the platform. Elon took to Twitter and put out a message on Saturday saying;
“Just a note to thank advertisers for returning to Twitter”, He said.
This news came as Twitter sent an email on Thursday to advertising agencies offering advertisers incentives to increase their spending on the platform, according to Reuters.
This has been billed as the “biggest advertiser incentive ever on Twitter,” according to the email reviewed by Reuters. The email said US advertisers will receive a “100% value add” capped at $1 million per advertiser if they spend $500,000, according to Marketing Brew.
An agency executive told the publication the figure was “absurdly high.”
On Saturday, tech outlet platformer reported Amazon will soon return to advertising on Twitter at rate of $100 million a year.
Musk also announced during a ‘Twitter Spaces’ session that Apple had “fully resumed” advertising on the platform, according to Bloomberg. Musk wrote on Twitter and identified Apple as its biggest advertiser.